4 Rules for Luxury Brand Mobile Marketing




The essence of any coveted brand is the story it conveys. The elements of heritage, craftsmanship, and creative innovation combine with a vision of an aspirational lifestyle that inspires the desire to associate with that brand.

SEE ALSO: How Luxury Brands Can Prepare for Affluent Millennials

Historically, this vision was realized on a print canvas, but the rise of digital has created new opportunities. Through video and other forms of brand content, luxury brands have become media companies and content marketers selling a vision of an exclusive lifestyle attainable only by a select few. This new media has not, however, been effectively translated for the mobile audience.

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More About: contributor, features, Marketing, Mobile, online marketing

via Mashable! http://mashable.com/2012/07/06/luxury-brand-mobile-content-marketing/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29

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