The Big Data Playbook for Digital Agencies




For digital agencies, big data as a competitive advantage is still very nascent, somewhat terrifying, and not tangible at all. However, marketers are starting to hear that it’s the new secret sauce, and they’re scrambling to figure out how to use it. And for good reason. Given the current trajectory, there’s a large chance that big data will change the face of digital agencies in as little as five years. If you’re part of a digital agency, here’s what to consider.

How do Agencies Make Money with Big Data?
Data-as-a-Service (DaaS) can now feasibly be added to the agency menu because cloud computing costs have made common infrastructure affordable. DaaS also opens up more than…
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More About: big data, contributor, features, Marketing, online marketing

via Mashable! http://mashable.com/2012/07/06/big-data-playbook/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29

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