How to Leverage Location Data for Better Mobile Ads




The mobile industry is looking to location-based advertising as one way to address its monetization challenges. This approach means mobile users receive targeted ads only when using their phones within an “invisible fence” around a specific retail location.

SEE ALSO: Mobile Advertising: 5 DIY Tips for Small Businesses

The problem with doing it this way is that marketers miss some big opportunities and don’t necessarily get to the best audience. Here are the three major obstacles with this trend and two ways to address them.

1. Timing
A user has to use their phone or tablet when inside the fence, and they need to also be on an app or mobile website that your ad can reach. The…
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More About: contributor, features, Marketing, mobile advertising, online marketing

via Mashable! http://mashable.com/2012/07/09/mobile-advertising-location-data/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29

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