Every year the IKEA Catalogue, which is distributed to over 200 million consumers worldwide, inspires people around the world to create homes they love. Now, IKEA is taking this traditional inspiration, an interactive step further.
IKEA fans now can use the IKEA Catalog App on their smartphones or tablets and scan select pages to unlock films, interactive experiences, photo galleries and more home furnishing inspiration.
Andreas Dahlqvist, Vice Chairman of ad agency McCann New York (the agency that reimagined the catalog) told Creativity Online:
“One of the catalog’s new main features is an accompanying (soon to launch) visual recognition app that will bring its pages, and the offerings within, to life in the form of inspirational videos, designer stories, ‘x-ray’ vision that peeks inside furniture, and more”
The app will be released an the end of july in the US, other countries will follow soon. Want to see how it works? Here’s a demonstration video:
IKEA isn’t the first big retailer to use Augmented Reality for a catalog, British retailer Tesco launched a catalogue last year that let consumers access 3D images of more than 40 products via Augmented Reality. So it seems that IKEA doesn’t use QR-codes anymore.
Could Augmented Reality finally become mainstream? What are your thoughts? Do you like the initiative?
About the author
Laurens Bianchi is an online marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Currently Laurens is a Managing Partner and Commercial Director at ICON&Co. Within the company Laurens is responsible for online and social media consultancy.
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