Facebook’s Promoted Posts: A Facebook Engineer Tells All

How Facebook’s news feed algorithm, known as EdgeRank, works. “EdgeRank is a term that has been used in the past to describe how we optimize the content of news feeds based on what is most interesting to you [as a user],” Zigoris says. “We don’t have a
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Inc.com

via Google Alerts – Facebook Content Strategy http://www.inc.com/howard-greenstein/facebook-promoted-posts-for-small-business.html

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