London 2012 Olympics: Advertisers learn whether they have the golden touch – Telegraph.co.uk


Global Times

London 2012 Olympics: Advertisers learn whether they have the golden touch
Telegraph.co.uk
Olympic sponsorships are struck not by brand managers but at the very highest corporate levels. This is partly due to their sheer expense, of course. But it is also because they are deemed capable of serving agendas that transcend more mundane
Brand wars gather pace on streetsGlobal Times
London Olympics’ brand exclusion zone rankles someMarketplace.org
bc-olympic-ads(sh)Press News

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