The Anatomy of a Killer Content Marketing Strategy

The thirty fashion influencers featured in the program promoted the piece, and Refinery29 created overlays of the piece for Facebook and Pinterest to maximize its shareability. The result? More than 2500 social actions, 1300 shares on StumbleUpon, and
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via Google Alerts – Facebook Content Strategy http://mashable.com/2012/07/27/refinery29-marketing/

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