LEGO’s Amazing Animated 80th Birthday Video

At the 10th of August LEGO celebrated the 80th birthday of the foundation of their company. LEGO fans who spent over $50 in the LEGO online shop, received a free exclusive LEGO Birthday Cake in their your shopping bag.

However, far more interesting than a free birthday cake, is the realase of an excellent short animated filn that tells the story of the early years of this iconic company. It’s 17 minutes long but is so informative and well animated that you’ll love every minute of it…

The animated video describes the life of Danish toymaker Ole Kirk Christiansen, who created the company in 1932, and his son Godtfred, LEGO’s second owner, from the perspective of current owner Kjeld, the founder’s grandson.

Anyway, grab a cup of coffee or tea and take a look at it:

The video reminds me of the stop frame animation back in 2008 which is about Adi Dassler, founder of an another iconic brand: adidas

Both 2 great examples of iconic storytelling, using animated video. Which one do you prefer most?

Source: LEGO Facebook Page

About the author

Laurens Bianchi is an online marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Currently Laurens is a Managing Partner and Commercial Director at ICON&Co. Within the company Laurens is responsible for online and social media consultancy.

You can connect with Laurens via ICON&Co, Twitter, LinkedIn.

Read Laurens’ articles on Viralblog.

via VIRALBLOG.COM » Viral ideas.Trends. Inspiration


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s