Mobile & Local Join the Big Data Movement

A new batch of companies are bringing more data into the picture by layering in historical behavior, demographics, or users’ movements. The goal is to bring more context to a given device, or to a spot on the map. Call it big data meets local.

via Search Engine Watch – Latest http://searchenginewatch.com/article/2199396/Mobile-Local-Join-the-Big-Data-Movement?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+sewblog+%28Search+Engine+Watch+Blog%29

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