Multi-Touch Attribution & Conversion: Does It Matter?

When it comes to multi-touch attribution, I recently realized that most advertisers have pretty much the same questions: How does one know whether it is worth digging into the conversion funnel? What are common patterns from a multi-touch standpoint? How can one actually leverage the conversion…

Please visit Search Engine Land for the full article.

via Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://searchengineland.com/multi-search-and-conversion-does-it-even-matter-130695?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main

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