In the US alone, there are 120 M smartphones and almost 60 M tablets accessing the Internet, and the adoption is growing by leaps and bounds. IDC says that worldwide smartphone shipments will grow from 494M last year to 1.6B in 2016. And, NPD says that tablet shipments will increase to 416M by 2017. Combined, the installed base is enormous, ubiquitous and engaging with their owners. Investors, marketers, and companies want to know how to tap into these mobile devices and make money. It is an opportunity and has proven to be a double-edged sword as well. Facebook stock has been clobbered since its IPO largely on greater use of its site on mobile devices with less ability to deliver ads.
– Selected by eWallstreeter.com –