CallFire Releases Guide SMS Text Marketing Narrowcasting to Increase ROI

While broadcasting gets a message out to a massive audience, when it comes to reading and engaging with the content, the numbers are astoundingly low. For example, 84% of Facebook news feeds are never viewed, 71% of tweets are completely ignored,
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via Google Alerts – Facebook Content Strategy http://www.virtual-strategy.com/2012/08/20/callfire-releases-guide-sms-text-marketing-narrowcasting-increase-roi

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