Social ad budgets remain low in APAC

Heightened reach and awareness were seen as a benefit of social media marketing by 80% of those surveyed, with increased website traffic on 64%, and deeper customer insights on 61.6%. With regard to measurement, follower numbers were tracked by
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via Google Alerts – Social Media Marketing http://www.warc.com/LatestNews/News/Social_ad_budgets_remain_low_in_APAC.news?ID=30261

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