How social is reshaping marketing’s fundamentals

The four “Ps.” It’s hard to get through Marketing 101 without them. If anything was meant to be a foundation of marketing, it’s the venerable combination of price, product, placement, and promotion. Now even this theory — first put forth in 1964 — is
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via Google Alerts – Social Media Marketing http://www.imediaconnection.com/content/32559.asp

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