Unlocking value from social data

The issue is that much of the volume of social listening data from Facebook, YouTube, Twitter, and other social media comes to marketers unstructured – meaning that the content is not directly linked to a specific product or person, which makes it
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via Google Alerts – Social Media Marketing http://www.ft.com/cms/s/1ec07af0-f082-11e1-93fa-00144feabdc0,Authorised=false.html?_i_location=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F1ec07af0-f082-11e1-93fa-00144feabdc0.html&_i_referer=


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