Can Real-Time Data Give Your Site an Edge?

Data is having a moment. Analytics are sexier than ever before, and metrics are drive decision-making and thus, boosting revenue. Not surprisingly, there are lots of data tools out there to parse your referral traffic, pageviews, time on page and more. But some people need to know what’s happening now, how they can improve traffic immediately. That’s where real-time analytics comes in, and if you ask CEO Tony Haile, that’s where Chartbeat dominates.

Chartbeat went into beta on April 2, 2009. Today, it’s a 33-person team, and a product used by tech and publishing heavyweights Foursquare, the Wall Street Journal, Time and Gilt Groupe. Chartbeat is an analytics tool for non-analytics people,…
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More About: Tech Innovators Series, analytics, chartbeat, features, mashable

via Mashable!


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